A Bumpy Road for Europe’s Freight Shippers

A return to normal or new volatility?  

A data-driven analysis of the European road freight market  

After a challenging 2023, the European road freight industry is seeing some improvements with a better balance between demand and truck supply. However, shippers should remain vigilant as strikes, geopolitical issues, and other factors continue to create a volatile market. The silver lining? Those who navigate these challenges effectively can enhance their supply-chain performance and boost their bottom line. 

Key findings: 

Increasing demand: Economic improvements and regional disruptions are driving up road freight demand 


Capacity dynamics: While spot capacity decreased early in 2024, it is expected to recover soon 


Market balance: Supply and demand are becoming more balanced, which may lead to rising spot rates 


Contracted volume: Shippers are locking in favorable rates through increased contracted shipping 


Refrigerated trucks: Demand is up due to growth in pharmaceuticals and online groceries 

About the report 

“Shippers relying on road freight services should not relax just yet. Strikes, geopolitical issues, and other factors are all creating a more volatile, dynamic market that shippers will need to manage for the foreseeable future.” 


This report, written by BCG, uses Alpega’s advanced logistics platform data to analyze the spot and contract European road freight market from 2019 through early 2024.  


“A Bumpy Road for Europe’s Freight Shippers. ” is written by Markus Weidmann, Jesus Montero, Dennis Mikulla, and Dorota Korenkiewicz    

Top recommendations:  

In spite of positive economic trends, the market remains volatile with challenges such as driver shortages and geopolitical conflicts driving uncertainty. To thrive, we recommend: 

Using advanced analytics for accurate forecasting 

Monitoring real-time capacity and rates 

Locking in favorable rates early 

The European Road freight market is challenging, but shippers who understand its dynamics can take proactive steps to mitigate issues and succeed in this evolving landscape. 


Gain deeper insights to optimize your supply-chain operations 

Copyright © 2024. All rights reserved.

Report Name: "A Bumpy Road for Europe’s Freight Shippers." 

Report Authors: BCG: Markus Weidmann, Jesus Montero, Dennis Mikulla, and Dorota Korenkiewicz .

Collaboration: Between Alpega and BCG. Powered by Alpega’s advanced logistics platform data, this report offers essential insights and strategies to help you navigate the evolving European road freight market.